Wissen für Gründer

The Startup Owner's Manual (The Step-by-Step Guide for Building a Great Company)

A comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the Customer Development process that gets them out of the building, where customers live, to develop winning products customers will buy.

Unternehmensaufbau
Steve Blank, Bob Dorf

Leseempfehlung

Traction: A Startup Guide to Getting Customers

Describtion of the most useful traction channels to reachout to your customers. Which channel is effective for whom.

Vertrieb
Gabriel Weinberg, Justin Mares

Leseempfehlung

Disciplined Entrepreneurship: 24 Steps to a Successful Startup

This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.

Unternehmensaufbau
Bill Aulet

Leseempfehlung

The Startup Pitch: A Proven Formula to Win Funding

The Startup Pitch is the most complete reference source to learn pitch skills and win investor funding.You will learn the formula for success based on investment pitches that worked.

Unternehmensaufbau
Chris Lipp

Leseempfehlung

The Ultimate Sales Machine (Turbocharge Your Business with Relentless Focus on 12 Key Strategies)

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve sales, marketing, management, and more.

Unternehmensaufbau
Chet Holmes

Leseempfehlung

At the Heart of Leadership (How to get Results with Emotional Intelligence)

How to lead more effectively by engaging your own and your peoples emotions

Unternehmensaufbau
Joshua Freedman

Zero to One

Notes on Startups, or how to build the future

Unternehmensaufbau
Joshua FreedmanPeter Thiel

A Good Hard Kick in the Ass: Basic Training for Entrepreneurs

Hard-hitting guidance for smart, sophisticated entrepreneurs and established business people alike-along with vivid, in-deth examples of companies that are walking the walk right.

Unternehmensaufbau
Rob Adams

America's Most Successful Startups (Lessons for Entrepreneurs)

Hands-on lessons for starting, building and growing a successful company. The research is based on more than one hundred interviews with the founders and CEO's of America's most successful hightech startups, VCs, Investment bankers, lawyers, technologists.

Unternehmensaufbau
Max Finger, Oliver Samwer

The Art of Start

Entrepreneurship handbook, refelction of success and failures of Guy Kawasaki

Unternehmensaufbau
Guy Kawasaki

The Spin Selling Fieldbook (Practical Tools, Methods, Exercises, and Resources)

Learn from: Individual diagnostics exercises, illustrative case studies from leading companies, practical planning suggestions, provocative questionaires, practice sessions with challenging selling situations.

Unternehmensaufbau
Neil Rackham

The Lean Startup (How Constant Innovation Creates Radically Successful Businesses)

It's about learning what customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Unternehmensaufbau
Eric Ries

Lean Analytics (Use Data to Build a Better Startup Faster)

This book shows how to validate your initial idea, find the right customers, decide what to build, monetize your buisness, and spread the word. With more than 30 case studies and insights of over 100 business experts.

Unternehmensaufbau
Alistair Croll, Benjamin Yoskovitz

Founders at Work: Die Anfänge erfolgreicher IT-Startups. (33 Pioniere im Gespräch)

Dieses Buch ist eine Sammlung von Interviews mit den Gründern berühmter Technologie- und Internet-Firmen, die über ihre ersten Tage der Firmengründungen und ihre individuellen Geschichten berichten. Es bietet einen Einblick in die Gründerszene der USA, beginnend in den 60er Jahren: Wie sind aus Ideen unter Freunden später bedeutende Produkte geworden?

Unternehmensaufbau
Jessica Livingston

Tribal Leadership (Leveraging Natural Groups to Build a Thriving Organization)

Shows leaders how to assess, identify, and upgrade their tribes´cultures, one stage at a time

Unternehmensaufbau
Dave Logan, John King, Halee Fischer-Wright

The Culture Code (An Ingenious way to understand why people around the world live and buy as they do)

Techniques to improve the profitability and practicies for dozens of Fortune 100 companies. (business + psychological)

Marketing
Clotaire Rapaille

Enchantment (The Art of Changing Hearts, Minds, and Actions)

The book refers to research about the topic and combines it with personal experiences of Kawasaki: How to deal with people, how to create relationships, how to negotiate, etc.

Marketing
Guy Kawasaki

The New Strategic Selling (The unique sales system proven successful by the world's best companies)

Rejecting manipulative tactics and emphasizing "process", Strategic Selling presented the idea of selling as a joint venture and introduced the influential concept of Win-Win. The book confronts the rapidly evolving world of b2b sales with real-world examples, strategies for confronting the competition and typical questions from the workshops.

Marketing
Robert B. Miller, Stephen E. Heiman

The Predictable Revenue Guide To Tripling Your Sales

Simple sales truths that will help you cruch your growth goals year after year.

Vertrieb
Aaron Ross, Marylou Tyler

The Sales Acceleration Formula (Using Data, Technology, and Inbound Selling to go from $0 to $100 Million)

The author deconstrcts the process of building revenue into easy, measurable steps. Five Basic Tasks: hiring sales people, training the sales team, managing sales, generating demand, and experimenting with new technologies.

Vertrieb
Mark Roberge

The New Conceptual Selling (The consulative communication process for solution-led selling)

It's a thoroughly validated systematic process that has been shown to produce immidiate, significant and reliable sales increases.

Vertrieb
Robert B. Miller, Stephen E. Heiman